In addition to dedicated, hard-working individuals, Wood said the Lubbock community also has a wealth of organizations that provide support, guidance and mentorships to start-ups and other businesses. “I found that a lot of companies appreciate that and recognize that this is a good place to be.” “One of the advantages to being in the heart of West Texas is that we have that natural customer service and ability to serve with excellence,” she said. Amy Wood returned to her hometown of Lubbock and founded Flint Avenue Marketing after the company she previously worked for in Houston ended up closing.